A MARRIAGE OF BEAUTY AND ENVIRONMENTAL AWARENESS
When Urban Decay was on the prowl for their product display backdrop in Sephora stores they looked no further than Acrilex Inc. Embracing Urban Decay’s cruelty-free, beautiful and unusual company ideals, Acrilex worked with them to create an aesthetically-pleasing and environmentally-sound product that truly wows!
Acrilex is a leading producer of acrylic products and capabilities headquartered in Jersey City, New Jersey, had just the solution, an acrylic sheet embedded with natural mica that has a very natural-looking texture. The material had the stylish, slightly edgy look that Urban Decay was seeking. With an eco-friendly production process that takes advantage of recycling at every step, it also responds to Urban Decay’s environmentally responsible philosophy.
Urban Decay sought out Acrilex to find a more organic and natural look to tie in with their efforts for cruelty-free, recyclable and environmentally-friendly products, says Dan Rustin, marketing manager at Acrilex. The cosmeceutical company found what they were looking for after spotting a sample of Acrilex’s Mineral Series, which is a cast acrylic sheet which encapsulates muscovite mica.
Acrilex’s Acriglas® Minerals series line of acrylic sheets used for Urban Decay is composed of approximately 20 percent genuine muscovite mica flakes, a naturally occurring mineral. The Minerals series as a whole is a greener acrylic sheet option, and is ideally used for creating beautiful, functional and environmentally-friendly cosmetic displays and retail store fixtures.
The Minerals series is made by encapsulating the muscovite mica flakes in an acrylic matrix, transforming the natural raw material into a machineable, formable, and weather-resistant product. It is available in a wide variety of colors, but in this instance Acrilex matched Urban Decay’s Pantone purple.
Rustin says that Acrilex strives to portray the products of a manufacturer or retailer in a way that echoes the ideas and manifests the philosophies the customer would like their product to represent. “We work with the manufacturer to create a brand identity and to have a physical representation of how they want the product to be presented in packaging or displays or in fixturing.”
This project was the first time Urban Decay worked with Acrilex, but they are looking forward to many more major projects with them in the future. Everything incorporates Urban Decay’s mantra, ‘feminine, dangerous and fun,’ and the custom acrylic sheets produced by Acrilex embrace all these characteristics.
Urban Decay’s beauty products may be called dangerous, but using Acrilex acrylic sheets is the safest way to be environmentally responsible when it comes to cosmeceutical displays. Acrilex works closely with their customers to truly and effectively capture the essence of their company and bring that to life in their acrylic products. Each industry and application is unique and Acrilex is the leader on creating the most environmentally-friendly products to suit your every need.